A key characteristic of start-ups is that the business models are scalable, and thus new growth can be generated even across national borders by penetrating new markets. Of course, this also benefits the parent company, which has already reached a certain size in its home market, but is still a start-up by definition, because by moving into a new country, the already existing product is adapted and further developed. In this way, the product may also acquire new features that are first tested on the German market and later adopted for other markets.


Start-ups, most of which already have several rounds of financing behind them and can look back on a functioning business model in their home market, come to Ad Fontes because of our international, cross-market expertise. We are always happy to assist new clients with their goto- market in Germany and to make their business model legally fit for the German market.